Public Service Campaign - Work Zones

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General Information
Solicitation Number: 39
Status: End Solicitation Phase
Date Posted: Jul 01, 2002
Last Updated: Apr 09, 2013
Solicitation Expires:
Partners: AL, AR, AZDOT, CA, CO, IADOT, KY, LA, ME, MI, MN, MO, NC, NE, NJ, NM, NV, NY, OK, TX, WI
Lead Organization: Federal Highway Administration
Financial Summary
Commitment Start Year:
Commitment End Year: 2009
100% SP&R Approval: Not Requested
Commitments Required:
Commitments Received:
Contact Information
Lead Study Contact(s): Jean Landolt
Jean.Landolt@dot.gov
FHWA Technical Liaison(s): Ann Walls
Organization Year Commitments Technical Contact Name Funding Contact Name Contact Number Email Address
Alabama Department of Transportation 1996 $0.00
Arizona Department of Transportation 1996 $0.00
Arkansas Department of Transportation 1996 $0.00
California Department of Transportation 1996 $0.00
Colorado Department of Transportation 1996 $0.00
Iowa Department of Transportation 1996 $0.00 Mark Bortle Linda Narigon Linda.Narigon@iowadot.us
Kentucky Transportation Cabinet 1996 $0.00
Louisiana Department of Transportation and Development 1996 $0.00
Maine Department of Transportation 1996 $0.00
Michigan Department of Transportation 1996 $0.00
Minnesota Department of Transportation 1996 $0.00
Missouri Department of Transportation 1996 $0.00
Nebraska Department of Transportation 1996 $0.00
Nevada Department of Transportation 1996 $0.00
New Jersey Department of Transportation 1996 $0.00
New Mexico Department of Transportation 1996 $0.00
New York State Department of Transportation 1996 $0.00
North Carolina Department of Transportation 1996 $0.00
Oklahoma Transportation 1996 $0.00
Texas Department of Transportation 1996 $0.00
Wisconsin Department of Transportation 1996 $0.00

Objectives

To identify concerns of highway work zone workers related to highway work zone safety, identify highway work zone safety attitudes in highway users, and produce educational and motivational highway work zone safety campaign themes and materials designed to overcome these problems and concerns.

Comments

COMPLETED. A new campaign, entitled Get The Picture. Listen To The Signs was developed to promote safety in highway work zones. The campaign is designed to educate the public on what the orange and black warning signs mean, and to motivate them to be alert, slow down, and pay attention to the signs! The campaign features 3D animation in two 30 second television ads. The "flagger" symbol morphs out of the sign into the orange and black world of work zones to become a "Flagger Superhero"—a spokesperson for work zone safety. The campaign also contains three educational 60 second radio ads, a brochure, poster, bumper sticker, media kit, and tips on how to use the media kit. Each campaign component is designed so each State can customize it with their own logo and/or tag line. The campaign materials, intended for State’s use, were delivered to all fifty State DOTs in the spring of 1998. States that have used the campaign include: California, Connecticut, Idaho, Kansas, Maine, Mississippi, Montana, Nebraska, New Hampshire, Oklahoma, and Virginia. Many other States have used portions of the campaign along with their own campaign.

No document attached.

Public Service Campaign - Work Zones

General Information
Solicitation Number: 39
Status: End Solicitation Phase
Date Posted: Jul 01, 2002
Last Updated: Apr 09, 2013
Solicitation Expires:
Partners: AL, AR, AZDOT, CA, CO, IADOT, KY, LA, ME, MI, MN, MO, NC, NE, NJ, NM, NV, NY, OK, TX, WI
Lead Organization: Federal Highway Administration
Financial Summary
Commitment Start Year:
Commitment End Year: 2009
100% SP&R Approval: Not Requested
Commitments Required:
Commitments Received:
Contact Information
Lead Study Contact(s): Jean Landolt
Jean.Landolt@dot.gov
FHWA Technical Liaison(s): Ann Walls
Commitments by Organizations
Agency Year Commitments Technical Contact Name Funding Contact Name Contact Number Email Address
Alabama Department of Transportation 1996 $0.00
Arizona Department of Transportation 1996 $0.00
Arkansas Department of Transportation 1996 $0.00
California Department of Transportation 1996 $0.00
Colorado Department of Transportation 1996 $0.00
Iowa Department of Transportation 1996 $0.00 Mark Bortle Linda Narigon Linda.Narigon@iowadot.us
Kentucky Transportation Cabinet 1996 $0.00
Louisiana Department of Transportation and Development 1996 $0.00
Maine Department of Transportation 1996 $0.00
Michigan Department of Transportation 1996 $0.00
Minnesota Department of Transportation 1996 $0.00
Missouri Department of Transportation 1996 $0.00
Nebraska Department of Transportation 1996 $0.00
Nevada Department of Transportation 1996 $0.00
New Jersey Department of Transportation 1996 $0.00
New Mexico Department of Transportation 1996 $0.00
New York State Department of Transportation 1996 $0.00
North Carolina Department of Transportation 1996 $0.00
Oklahoma Transportation 1996 $0.00
Texas Department of Transportation 1996 $0.00
Wisconsin Department of Transportation 1996 $0.00

Objectives

To identify concerns of highway work zone workers related to highway work zone safety, identify highway work zone safety attitudes in highway users, and produce educational and motivational highway work zone safety campaign themes and materials designed to overcome these problems and concerns.

Comments

COMPLETED. A new campaign, entitled Get The Picture. Listen To The Signs was developed to promote safety in highway work zones. The campaign is designed to educate the public on what the orange and black warning signs mean, and to motivate them to be alert, slow down, and pay attention to the signs! The campaign features 3D animation in two 30 second television ads. The "flagger" symbol morphs out of the sign into the orange and black world of work zones to become a "Flagger Superhero"—a spokesperson for work zone safety. The campaign also contains three educational 60 second radio ads, a brochure, poster, bumper sticker, media kit, and tips on how to use the media kit. Each campaign component is designed so each State can customize it with their own logo and/or tag line. The campaign materials, intended for State’s use, were delivered to all fifty State DOTs in the spring of 1998. States that have used the campaign include: California, Connecticut, Idaho, Kansas, Maine, Mississippi, Montana, Nebraska, New Hampshire, Oklahoma, and Virginia. Many other States have used portions of the campaign along with their own campaign.

No document attached.

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