To identify concerns of highway work zone workers related to highway work zone safety, identify highway work zone safety attitudes in highway users, and produce educational and motivational highway work zone safety campaign themes and materials designed to overcome these problems and concerns.

COMPLETED. A new campaign, entitled Get The Picture. Listen To The Signs was developed to promote safety in highway work zones. The campaign is designed to educate the public on what the orange and black warning signs mean, and to motivate them to be alert, slow down, and pay attention to the signs! The campaign features 3D animation in two 30 second television ads. The "flagger" symbol morphs out of the sign into the orange and black world of work zones to become a "Flagger Superhero"?a spokesperson for work zone safety. The campaign also contains three educational 60 second radio ads, a brochure, poster, bumper sticker, media kit, and tips on how to use the media kit. Each campaign component is designed so each State can customize it with their own logo and/or tag line. The campaign materials, intended for State?s use, were delivered to all fifty State DOTs in the spring of 1998. States that have used the campaign include: California, Connecticut, Idaho, Kansas, Maine, Mississippi, Montana, Nebraska, New Hampshire, Oklahoma, and Virginia. Many other States have used portions of the campaign along with their own campaign.